Meetings that could’ve been an e-mail.
Corporate bullshit bingo.
Circling back instead of moving forward.
Check-ins that check nothing.
At Studio Umlaut, we don’t do vague.
We do events and brands that cut through.
Clear. Sharp. Built to last.
We put heart in love brands
and we brand with love.
10+ years in the game.
What you see is what you get.
We work fast, think sharp and stay involved
from start to finish.
We’ll dot the ï’s and cross the t’s.
Our services
Consultancy
No empty talk, no corporate bullshit bingo. Just solid advice. Always tailor-made, always to the point.
Our consultancy isn’t about thick reports collecting dust; it’s about sharp insights that actually move things forward.
From training teams in advertising to building communication and branding strategies, we shape our advice around your reality, not the other way around.
We listen, cut through the noise, and turn it into clear action — no vague. You bring the challenge, we bring the clarity.
Strategy
We don’t gamble. We guide.
Strategy isn’t about 60-page documents or buzzwords, it’s about direction that works when things get messy. We help define your vision, set priorities, and turn ideas into actions that actually land. Every move fits who you are.
From an advertising perspective, we think ahead on content strategy and long-term vision. We offer alternatives to add layers to your communication — new content types, campaign extensions, or approaches you hadn’t considered — to make your brand stand out.
Strategy with soul. Smart meets simple.
Communication
We help you say what you really want to say, without the fluff.
Whether it’s brand storytelling or events that truly hit home, we make sure your message connects, not just passes by.
And yes — we can handle the full communication package from A to Z. From copywriting for socials, briefing the design team, publishing posts, managing the communication planning, leading the communication team, to coordinating photographers and videographers on site, we cover it all.
Less noise. More connection.
Advertising
Advertising is our core. Making your brand visible. Selling tickets.
From audience segmentation to conversion tracking, we make sure your message reaches the right people at the right time. We define clear objectives and KPIs, set up precise targeting by age, location, interests, and behaviors, and leverage remarketing and lookalike audiences.
Every campaign is continuously tested and optimized — from creatives and copy to placements, budget allocation, and frequency — to maximize engagement, conversions, and ROI.
We do this across Meta (Facebook & Instagram), TikTok, and Google (Search, Display, Performance Max), ensuring your brand reaches the right audience wherever they are online.
Forget the buzzwords. We deliver strategy, precision, and results.
Line-up
Acidelics, Abrupt Festival, Amazing Asia, Asiat Park, Bad Habitz, Bar Bricolage, B-Classic, Back2Scratch, Beegroupe, Belgian Beer Weekend, blackwave., BLUAI, Bodies In Space, Brousse, C-Mine, Cellini, ,
Charlotte de Witte
Charlotte doesn’t need much introduction as the world's best techno DJ. She’s the heartbeat of modern techno: from underground clubs to the world’s biggest stages, she keeps pushing the tempo (and the limits).
Our job? Keep the digital side as sharp as her sets: global campaigns, precision targeting, and an online impact that feels as real as her sound. We’re proud to help bring her energy to every corner of the internet.
Category client:
Artist
Working together since:
2025
Services:
Meta Ads, TikTok Ads
Our job? Keep targeting as sharp as her sets
Chinastraat, Circle Park, Club Vismarkt, Cocomo, Contrair, ,
Couleur Café
Brussels’ most colourful weekend. Three days of music, food, sunshine (hopefully), and every rhythm you can imagine: from reggae to rap to jazz to Afrobeat. Couleur Café isn’t just a festival, it’s a city tradition: a celebration of cultures, flavours and people coming together without overthinking it.
We help them spread that energy online to remind Brussels (and everyone beyond) that summer doesn’t really start until Couleur Café opens its gates.
Category client:
Festival
Working together since:
2023
Services:
Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Consultancy, Strategy
“What an absolute privilege it is to be working with Studio Umlaut. Since the very first day, 3 years ago now, we sensed a true implication from their side. They’re proactive, full of ideas and always there when we need them. Every year their advertising seems to become more efficient, more on-point and more detailed. We’ve been getting results that seemed unthinkable 5 years ago. But there’s more than just numbers; Lomme, Cas & Arno really seem to get what our festival is all about and even come up with some excellent ideas to augment our organic reach, which isn’t even part of their job description. In short: a vital part of our marketing engine.”
Dennis Corbesier, Project Manager Couleur Café
Two sold-out editions in the past two years.
De Omgekeerde Wereld, Different Class, Drift Festival, eightdaysaweek, Exist Poland, Extrema, Fifty Lab, Fiesta Latina, FKP Scorpio, Fuse, Garnizoen, Geheimzinnig, Genk on Stage, Groovy Tunes, ,
Hangar
Hangar is a Brussels-based electronic music collective and event brand, known for its high-quality productions and contemporary approach to nightlife. What started as a series of intimate raves along the Brussels canal has evolved into a strong creative platform hosting large-scale events, open-air festivals, and international collaborations all across the world.
Each Hangar production combines cutting-edge stage design, curated visuals, and world-class electronic artists to deliver a distinct and immersive experience. Their attention to detail from venue selection to scenography and sound design has positioned Hangar as Belgium’s most forward-thinking cultural players in electronic music today.
We have been supporting Hangar with performance-driven campaigns and digital strategies that strengthen their brand presence, expand audience reach, and translate their physical energy into measurable online impact since 2022 as one of our first clients.
Category client:
Festival
Working together since:
2022
Services:
Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Strategy
“We’ve been working together for over five years now, and it truly feels like a partnership rather than just a client–agency relationship. The team is incredibly reliable, always available when we need them, and consistently go above and beyond their scope - offering thoughtful advice that helps our business grow in ways we hadn’t even considered. We fully trust them with our online advertising and couldn’t imagine working with anyone else”
Cameron Heal, Founder & Chief Creative Officer at Hangar
Het Depot, ,
Horst Arts & Music
Horst Arts & Music Festival is a bold fusion of art, architecture, music, and public space, rooted in the ongoing transformation of Asiat Park in Vilvoorde. What once was a former military communications base is reimagined each spring as a living cultural laboratory.
Every corner feels like someone asked, “what if we did it differently?” and then did. With dozens of artists, architects, and stages across Asiat Park, Horst is both a festival and an ecosystem where creativity and the audience converge.
We help make sure the right people discover it — whether they’re drawn by the art, the music, or the chance to experience Vilvoorde in a completely new way.
Category client:
Festival
Working together since:
2023
Services:
Meta Ads, Strategy
“Their proactive communication and transparency make collaboration incredibly smooth and effective. By thinking in solutions together and providing valuable reports along the way, Umlaut makes it easy to stay aligned and achieve great results together.”
Toon Timmerman, Marketing & Communications at Horst
Into The Loop, Japan Fes, Kattevennen, Kommodoor, KNTXT, Kunstenfestivaldesarts, Labyrinth Productions, La Demence, Lefto, Listen Festival, Live Is Live, M-IDZOMER, Mirador, Mixmag Poland, MODUL'AIR, ,
Pukkelpop
What started as a small alternative gathering in 1985 is now one of Belgium’s biggest festivals, mixing rock, pop, techno, hip-hop and everything in between.
More than just a festival, Pukkelpop is one of Belgium’s leading music festivals, a place where legendary acts meet breakthrough artists and every stage pulses with energy. From massive main stages to intimate corners of discovery, it’s a celebration of music in all its forms, drawing fans from across the country and beyond.
We help make sure the right people see it. Whether they come for the headliners, the food trucks, or just to live that “Pukkelpop moment” again.
Category client:
Festival
Working together since:
2024
Services:
Meta Ads, Consultancy
“No nonsense, straightforward, and clear approach. They think along with you and explain everything in plain language. A great collaboration — highly recommended!”
Niels Kenis, Head Of Marketing & Communication at Pukkelpop
Space Safari, Soulful Sessions, Stad Genk, Studio Bonheur, Surya Spirits, The Beer Experience, UAU Collective, Waking Life, WECANDANCE, Wintercircus, XRDS, Z33, Zonnewende
Charlotte de Witte
Artist
Advertising
Worldwide
Charlotte de Witte
Charlotte doesn’t need much introduction as the world's best techno DJ. She’s the heartbeat of modern techno: from underground clubs to the world’s biggest stages, she keeps pushing the tempo (and the limits).
Our job? Keep the digital side as sharp as her sets: global campaigns, precision targeting, and an online impact that feels as real as her sound. We’re proud to help bring her energy to every corner of the internet.
Category client:
Artist
Working together since:
2025
Services:
Meta Ads, TikTok Ads
Our job? Keep targeting as sharp as her sets
Couleur Café
Festival
Belgium
Advertising
Consultancy
Strategy
Couleur Café
Brussels’ most colourful weekend. Three days of music, food, sunshine (hopefully), and every rhythm you can imagine: from reggae to rap to jazz to Afrobeat. Couleur Café isn’t just a festival, it’s a city tradition: a celebration of cultures, flavours and people coming together without overthinking it.
We help them spread that energy online to remind Brussels (and everyone beyond) that summer doesn’t really start until Couleur Café opens its gates.
Category client:
Festival
Working together since:
2023
Services:
Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Consultancy, Strategy
“What an absolute privilege it is to be working with Studio Umlaut. Since the very first day, 3 years ago now, we sensed a true implication from their side. They’re proactive, full of ideas and always there when we need them. Every year their advertising seems to become more efficient, more on-point and more detailed. We’ve been getting results that seemed unthinkable 5 years ago. But there’s more than just numbers; Lomme, Cas & Arno really seem to get what our festival is all about and even come up with some excellent ideas to augment our organic reach, which isn’t even part of their job description. In short: a vital part of our marketing engine.”
Dennis Corbesier, Project Manager Couleur Café
Two sold-out editions in the past two years.
Hangar
Festival
Advertising
Worldwide
Hangar
Hangar is a Brussels-based electronic music collective and event brand, known for its high-quality productions and contemporary approach to nightlife. What started as a series of intimate raves along the Brussels canal has evolved into a strong creative platform hosting large-scale events, open-air festivals, and international collaborations all across the world.
Each Hangar production combines cutting-edge stage design, curated visuals, and world-class electronic artists to deliver a distinct and immersive experience. Their attention to detail from venue selection to scenography and sound design has positioned Hangar as Belgium’s most forward-thinking cultural players in electronic music today.
We have been supporting Hangar with performance-driven campaigns and digital strategies that strengthen their brand presence, expand audience reach, and translate their physical energy into measurable online impact since 2022 as one of our first clients.
Category client:
Festival
Working together since:
2022
Services:
Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Strategy
“We’ve been working together for over five years now, and it truly feels like a partnership rather than just a client–agency relationship. The team is incredibly reliable, always available when we need them, and consistently go above and beyond their scope - offering thoughtful advice that helps our business grow in ways we hadn’t even considered. We fully trust them with our online advertising and couldn’t imagine working with anyone else”
Cameron Heal, Founder & Chief Creative Officer at Hangar
Horst Arts & Music
Festival
Advertising
Belgium
Strategy
Horst Arts & Music
Horst Arts & Music Festival is a bold fusion of art, architecture, music, and public space, rooted in the ongoing transformation of Asiat Park in Vilvoorde. What once was a former military communications base is reimagined each spring as a living cultural laboratory.
Every corner feels like someone asked, “what if we did it differently?” and then did. With dozens of artists, architects, and stages across Asiat Park, Horst is both a festival and an ecosystem where creativity and the audience converge.
We help make sure the right people discover it — whether they’re drawn by the art, the music, or the chance to experience Vilvoorde in a completely new way.
Category client:
Festival
Working together since:
2023
Services:
Meta Ads, Strategy
“Their proactive communication and transparency make collaboration incredibly smooth and effective. By thinking in solutions together and providing valuable reports along the way, Umlaut makes it easy to stay aligned and achieve great results together.”
Toon Timmerman, Marketing & Communications at Horst
Pukkelpop
Festival
Belgium
Advertising
Consultancy
Pukkelpop
What started as a small alternative gathering in 1985 is now one of Belgium’s biggest festivals, mixing rock, pop, techno, hip-hop and everything in between.
More than just a festival, Pukkelpop is one of Belgium’s leading music festivals, a place where legendary acts meet breakthrough artists and every stage pulses with energy. From massive main stages to intimate corners of discovery, it’s a celebration of music in all its forms, drawing fans from across the country and beyond.
We help make sure the right people see it. Whether they come for the headliners, the food trucks, or just to live that “Pukkelpop moment” again.
Category client:
Festival
Working together since:
2024
Services:
Meta Ads, Consultancy
“No nonsense, straightforward, and clear approach. They think along with you and explain everything in plain language. A great collaboration — highly recommended!”
Niels Kenis, Head Of Marketing & Communication at Pukkelpop
